MARTINO MIDALI – THE BOOK
La Stoffa della mia vita
Each chapter of the heartfelt story of this biography corresponds to a step on the ladder of his success: the first steps in the world of fashion, then moving to Milan, the city of the future. From his great intuition for the innovative use of jersey to his first sales to the opening of the first showroom in Milan. And also the access to the American market, with excellent buyers such as Henri Bendel and the opening of two boutiques in New York, visited by numerous celebrities.
Then came the acclamation of the 80' in which "dressing Midali" meant being part of a new way of being a woman.
A journey on the thread of memories to discover a fashion traveller who is always on the move. A gipsy soul that has never stopped combining the strength of his motherland with the gentleness enclosed in the folds of its unmistakable creations.